A crisis hits

You want to step up. But can you?

What happens when a crisis hits?

You may want to step up but. 

  • You’re not ready because you don’t know what to do. 
  • You’re afraid of making the wrong decisions causing things to get worse. 
  • You’re not prepared and learning on the job isn’t helpful.


The future belongs to those who know how to navigate difficulty. 

If you want to lead through storms, start preparing now. 

  • What if you were ready to step up when the next challenge hits? 
  • What if you knew how to prepare ahead of time to lead well?
  • What if you already had the right mindset for a crisis-ready leader? 

Crisis doesn’t develop your skill set; it reveals it. And now you have a clear path to develop in private so you lead well in public. 

Our new Introduction to Crisis Leadership online course teaches the fundamental principles of crisis response. Through decades of experience working with clients in crisis, we’ve developed frameworks and processes to help leaders navigate choppy waters. 

Designed for your life.

We get it: life is busy. You already have a lot of responsibilities to manage. Our course is designed for leaders with demanding schedules:

  • Short videos you can watch on any device
  • Fully on-demand so you watch whenever 
  • Easy to use so you dive right in
  • Clear, practical steps you can develop now

Meet your Guide

Bill Coletti

"The crucible of crisis doesn't build your skillset: it reveals it"

Kith founder, Bill Coletti is a crisis communications and reputation defense expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management.

He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for clients including Amex, AT&T, College Board, Essilor, American Airlines, Valencia College, Cargill, and political campaigns.

Before founding Kith in 2013, Bill co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies.

Now Bill is sharing his decades of crisis management experience to ensure that you don't find yourself wanting when you find yourself in the crucible of crisis.

Hear what other students have to say about Bill's courses

Hear Ashley, Kate, and Julie describe their experience taking one of Bill's courses.

Enroll now

Take the next step to becoming a respected crisis leader.

1 - Buy the course
2 - Learn the fundamentals in two weeks
3 - Be a crisis-ready leader in your organization

A crisis-ready leader has the right mindset, not just a set of tools.

A crisis-ready leader has the right mindset, not just a set of tools.Yes, there are tactics to follow and strategies to implement. For more than two decades, we’ve seen the best crisis leaders are those who know how to think. Unlike other options out there, we teach you the right mindset for leading through crisis moments. 

This course teaches you how to think like a crisis-ready leader others will follow. Because when you know how to think, you know how to lead. 

Imagine a crisis moment coming, and you’re already the leader who:

  • Knows the foundational frameworks used in real-world situations with high reputation brands

  • Is a clear, honest communicator in difficult moments

  • Is already training for the crisis in private

  • Is the only leader with their head up prepared to lead

  • Possesses the confidence and competency needed for the moment

Course curriculum

  • 1


    • A welcome from Bill

    • Just before you start - please let us know a little about you

  • 2

    Module 1 - Concepts and definitions

    • Module 1 workbook

    • 1 - What is a crisis and what are its characteristics

    • 2 - Business Issue, Critical Moment or Crisis

    • 3 - Reputation, Brand and License to Operate

    • 4 - Management versus Leadership

    • Module 1 review

  • 3

    Module 2 - Fundamentals of crisis

    • Module 2 - intro and workbook

    • 1 - How do crises develop?

    • 2 - The equation for crisis success

    • 3 - What is crisis communications?

    • 4 - Five rules of thumb for crisis communications

    • 5 - The operational versus repetitional response

    • Module 2 review

  • 4

    Module 3 - Crisis Leadership

    • Module 3 - Introduction and Workbook

    • 1 - Understanding Yourself and How You Show Up

    • 2 - Crisis Leadership versus Crisis Management

    • 3 - Leading Your Team

    • 4 - Working With Others

    • 5 - What Does "Good" Look Like?

    • Module 3 review

  • 5

    Bonus segment - working with legal teams

    • Working with legal teams: an interview with Chris Gidez

  • 6

    Module 4 - Crisis Communications

    • Module 4 - Introduction and workbook

    • 1 - The Central Question

    • 2 - The public perspective

    • 3 - Speaking to the public

    • 4 - Saying Sorry

    • 5 - Social Media

    • 6 - Writing a Holding Statement

    • Module 4 review

  • 7

    Bonus segment - messaging and writing statements

    • Kith's 6+2 framework for messaging and writing statements

  • 8

    What's next?

    • Bill's reflections on the course and what's next

  • 9

    Bonus segment - the War Room

    • The War Room - Overview and toolkit

What others are saying

Second to none


Crisis hits you when you least expect it. Bill's years of experience and calming disposition truly helped us through a crisis, and his thought process on reputation management is second to none.

Invaluable insights


Bill has a deep grasp of the dynamics in our new "reputation economy," and his insight and experience are invaluable to any executive navigating it.

Turn mistakes Into opportunities.


Crisis? What crisis? In Critical Moments Bill Coletti shows how proper reputation management allows astute marketers to turn mistakes and other unanticipated events into opportunities.

This is the path for those who complete the course.

Start learning today so you’re prepared to lead tomorrow.